Channel RAMP Report

What's Changing in the Channel, and What It Means for Your Revenue

Free with your email PDF report Published November 2026

Channel RAMP Report

What's Changing in the Channel

What the report covers

Four questions, in the RAMP order we use with clients

The same four steps we take every client through, applied to the channel as a whole.

Reality
What has actually changed in how MSPs choose, bundle, and sell vendor products.
Arena
Who now shapes channel revenue: MSPs, marketplaces, distributors, and the hyperscalers.
Map
Where we see the channel going in 2027. Our calls on what changes next, and the bets vendors should make now.
Priorities
What revenue leaders should act on first, and in what order.

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Why listen to us

This isn't a survey roundup. It's what our advisors see from inside vendor launches, distributor programs, and marketplace listings, week after week.

We build and run vendor programs inside the marketplaces and distributors that move MSP revenue.

We embed with vendor teams and do the work: marketplace listings, distributor onboarding, partner recruitment, and the revenue plan behind them.

RAMP is the diagnostic we run for every client before we build their go-to-market plan. This report applies it to the channel as a whole.

We help vendors grow channel revenue in North America and expand into EMEA when the market calls for it.